1. We Have Expertise in Our Field
In addition to years of experience, our team is also educated in marketing.  Hillary has a Bachelor’s Degree in Marketing, Courtney has a Bachelor’s Degree in Integrative Public Relations and Special Event Planning, Don has a Bachelor’s Degree in Graphic Design, Melissa has a Bachelor’s Degree in Graphic Design, and our intern, Molly, is working on completing her Bachelor’s Degree in Marketing.

2. We are a Small Boutique Marketing Company.
We are able to give you the attention and time that your business needs to be marketed well. Unlike big marketing firms, we get to know you personally and you get to know us.  Our successful client relationships are built on trust, and we work closely with you and your staff.  

3. We LOVE What We Do!
We actually enjoy what we do! Which means that you will be working with people who are passionate about making your business as successful as it can be!

4.We are Creative!
Here at 2nd Story Marketing we are a level above (literally and figuratively) when it comes to creativity! We have a great team that is able to bring in fun ideas for your business.

5. We Have Two Mascot Llamas!
What other marketing company has TWO mascots!?! In addition to keeping Molly and Dolly Llama in seasonal accessories, we often include them in 2nd Story Marketing shenanigans.  

This week the 2nd Story Marketing crew would love to thank the community and the businesses that allow us to be a part of their story. Without you, we could not do what we love here at 2nd Story Marketing. We enjoy helping your company stand out among the rest and making a difference by sharing the good.
               
At 2nd Story Marketing we enjoy coming up with new ads, fun taglines, flyers, logos, and all the other things that encompass marketing. It is truly a blessing to be surrounded by good people in good companies who are trying to share the good. So, here is a thank you to all the people in the companies that we get to work with doing what we love so that you can do what you love. 

The popular show called Fixer Upper features Chip and Joanna Gains who help families fix up a home and save it from even more disrepair and possible demolition. Are you wondering how Fixer Upper correlates to 2nd Story Marketing? The process the show goes through is exactly how Courtney and Hillary's team implements a good marketing plan. 

First, we must obtain all of the important information including - what's the end goal, what do you want to accomplish, how do you want it to look, why do you need it. Whether we're talking about a home or a marketing plan, all of these questions need to be answered in order to make the end product the best!

​When you come into 2nd Story Marketing and meet with the team, you tell us what it is you want to accomplish with your business- increase awareness, increase sales, utilize social media, or just have someone lay fresh eyes on your current marketing and make suggestions for improvements. Then it is our task to rebuild your brand to ensure that it meets your needs, and hopefully exceeds your expectations.

Now you may be thinking, but 2nd Story Marketing does not have Chip- who is hilarious to watch. This is true, but we do have our own shenanigans that will help keep you smiling through the process. Making it an easy process for you and your staff is our goal! 

​So, if you think your business needs a little “demo day” in the marketing department, contact 2nd Story Marketing today, where we can make your dream business come true. 
 

    Here at 2nd Story Marketing the staff has a unique dress code: rural chic. It is a cross between comfortable and stylish, keeping it cute and professional. Rural chic is not just a dress code, but it is also our lifestyle here at 2nd Story Marketing. In order to do our best, we must surround ourselves in a great environment which includes our style.
    We invite those who visit 2nd Story Marketing to also dress in rural chic, to dress casual and stylish in order to be relaxed enough to bring creativity to the table. Shenanigans begins when we embrace our rural chic style. In conclusion, shoes and accessories matter! Below are some examples of what rural chic fashion looks like! 

     A good marketing plan is invaluable because it is an investment in a company’s future. Although some may say that it is too expensive to invest in a good marketing strategy in the end it is worth it for the company.
     Marketing is similar to running a marathon, one has to put the work in ahead of time in order to be successful in the race. It takes time for marketing strategies to have an impact on the company as a whole. Marketing takes time to build up an awareness to the consumer and is similar to the prep work for a race.
   Having people who are experts at marketing is worth the cost because marketing, although it may seem like common sense, is much more complex. The ideas and strategies that create a powerful marketing strategy must be implemented carefully and precisely to avoid mistakes. The cost of having to pay for marketing is well worth it because although it may be expensive, the money that is spent is going back into the business in order to make it a more prosperous venture in the future.
     The time that is spent working on creating relevant content, advertisements, blog posts, tracking social media use, and all the other things must be completed well and in a timely manner is vast. Effort and thoughtfulness must be used in every step of the marketing process in order to ensure that it will be successful.
     Ryan Holmes, the founder and CEO of Hootsuite, states, “If you form a strategy without research, your brand will barely float and at the speed industries move today brands sink fast.” His quote clearly explains why it is necessary to have people who can take the appropriate time necessary to do a sufficient job researching and creating a marketing strategy for a business.
     Investing in a company’s marketing strategy is one of the best things to boost up the business as a whole. When questioning whether or not to spend the money on professional marketing help, the answer should be yes. No one wants to become “that failed, forgotten business” because they did not invest and see the value in marketing. Dolly says that marketing is valuable and necessary, and businesses will either learn that the easy way or the hard way.