"What should my marketing plan look like?" is one of the most frequent questions we get from small business owners.
I know you'll hate this answer, but it depends.
It depends on you. Are you a big-picture thinker or do you like to have every detail planned out?
Instead of focusing on what it should look like, let's focus on what it should contain:
Think of your marketing plan as a map on how to get to where you want to go. Try not to get hung up on what it looks like. After all, if your friend draws you a map on a napkin and you're able to get to the party, isn't that what really matters? Focusing on where you want to go and following the directions you set out for yourself are the most important part of the plan.